Love it or hate it, LinkedIn is one of those companies that’s constantly tweaking their platform; that they put a ton more time and money back into their actual product than most HR Technology vendors, and make much more substantial updates to core features and functionalities than most online and SaaS companies, period.
The average active LinkedIn member (note: the “average” LinkedIn member, in fact, isn’t active on the website) a recent study suggested only around 37% log on at least once a month) spends a scant 17 minutes on the site every month, compared to over the over 20 minutes a day Facebook’s 1.3 billion users spend on site.
The average recruiter, by contrast, more or less lives on LinkedIn, which is why we’re so quick to catch even the most minor tweaks to functionality or the most subtle changes to the site’s UI/UX. Recruiters know LinkedIn better than anyone, which is why no one in this industry would deny the sheer level of work that goes into iterating current functionalities, introducing new features and experimenting with potential enhancements or revenue streams (remember CardMunch or Connected, anyone?).
This is why so many of us are so frustrated at the fact that what was once such an effective, disruptive and innovative recruiting technology has devolved into whatever the hell LinkedIn has become these days – although frankly, I’m not even sure the company itself knows what LinkedIn is supposed to be, anymore. While the amount of work that goes into the product is self-evident, exactly what the hell the point, or value, of this work actually is to its end users and customers, however, is another story entirely. Read More
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