I read the article by Kyle Lagunas about recruiting, and how it’s not like selling at all. And while I appreciate his thoughts, I think they are misguided, and frankly, I still think he’s speaking as an “expert” in an area where he doesn’t have any applicable experience. This is akin to me giving stock advice. Sure, I have a brokerage account, but I lack the Series 7 that would be critical for me to give the advice people could count on. So after cooling down for a night, I set out to yet again defend the profession I’ve taken up. Sure, I fell into it like the rest of us, but I’m a believer of jumping in 100% to your career. After all, if you are going to be a bear, be a grizzly.
Full Disclosure: Following the obscenely talented Amy Ala’s post on this is hard. So just bear with me……
So here’s how I see sales as a part of what I do at each phase. Again, I don’t take this lightly and many of my colleagues can attest to how long I was in denial about this. So I’m saying this after years of self-introspection and reflection. I’ve been on the agency and corporate sides, so I feel like I can speak intelligently to both sides. You know, because I DO it for a LIVING. Read More
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