I think it’s relatively safe for me to say that I’m less the raging fanboy of LinkedIn that I was in my earlier career. No, really, I’ve been pretty vocal about it. So when I’m coming out in quasi-defense of LinkedIn, that’s a little surprising, even to me. Anecdotally speaking, there is a large population of recruiters who are shouting from the rooftops ‘Down with LinkedIn!’ and ‘Who uses LinkedIn anymore!?’. Maybe they have had enough of the ever-original memes and dynamic inspirational quotes on the Pulse publishing platform. While they are certainly entitled to their opinion, to them I emphatically say, “B*itch please”.
Whether it’s because they want to be perceived as hip for using the latest and greatest aggregator or chrome extension instead of ‘tired old LinkedIn’ or because they are being flat out blind and/or naive, its a bogus statement. Regardless of the impetus for their self-imposed all-or-nothing ultimatum towards LinkedIn, the fact is that much like an Ashley Madison account, they are probably going there when they think no one is looking.
For all the cracks in the armor of the largest warrior in the “War for Talent”, it still makes for a really solid research tool. You could pay for Spokeo or ZoomInfo, but if you are already paying for LinkedIn, why spend more? If you’re using the free version of LinkedIn, then kudos to you for having tremendous sales tactic deflection skills. But seriously, using LinkedIn you can get the information you need about a person, such as their name, where they work, the city, their alma mater and the like, and then do research with other tools to get the contact info. It’s out there, and readily available for you if you know where to look and what tools to use.
LinkedIn still tells you more about a person than Twitter will ever be able to in 140 characters, and saying you are done with it and walking away (especially if you use it for FREE!) would be cutting off your nose to spite your face. Maybe you’re waiting for the next big thing to come along, but so far it has been proven that LinkedIn is the big kid on the block, and has to date knocked off any serious competition.
So let’s cut it out with the (mostly empty) rhetoric that you are completely done with LinkedIn. You know it’s not true, and so do most of your connections on any platform. Besides, where else are you going to see a super cool kitty telling you to “Hang In There!”?